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The Travel Influencer: The First Research of Its Kind

By Hayley

November 12, 2018

| Academic Life, Tourism Perspectives, Travel

The travel influencer is a relatively new concept. Organisations are turning to us influencers more and more as a result of our ‘trustworthy’ relationship with their [potential] customers. They want us to market their products and promote their services. They want us to help them make money. In the past decade the number of travel […]

Travel Influencers to Follow in 2018

By Hayley

May 23, 2018

| 5 Comments

| PhD, Research, Travel

A travel influencer can be described as a person who has the ability to influence the behaviour or opinions of others within the area of travel and tourism. Influencing is a popular and powerful method of marketing, whether this be intentional (i.e. through the use of sponsored posts or adverts) or unintentional (through an influencer […]