This post was last updated on April 4th, 2020 at 02:09 pm
ancillary revenue management
How do airlines use advertising as an ancillary revenue strategy?
Ancillary revenue is big business amongst airlines. Over the past few weeks I have published a series of blog posts explaining just how airlines make additional revenue through ancillary revenue products and services. Today I will cover the last of the four types of ancillary products, advertising. Airline marketing versus ancillary marketing If you […]
Unbundling: How airlines make a profit
This post was last updated on January 3rd, 2019 at 08:13 amThe aviation industry has changed exponentially in recent years. As passengers we used to know where we stood. Things were black and white. Everybody played by the rules. Well, since the likes of EasyJet and Ryan Air began to spread their wings (pardon the […]
Why do airlines use a la carte ancillary products?
This post was last updated on January 3rd, 2019 at 08:16 amAirline ancillary revenue is an integral part of any airline’s business model, although it is used to different degrees by different airline types (i.e. budget, charter, scheduled). This additional revenue source has become a core part of ancillary revenue management and comes in different […]
What are the categories of airline ancillary revenue?
This post was last updated on January 3rd, 2019 at 08:22 amAirline ancillary revenue has become an integral part of any airline’s business model. Originating with the introduction of low cost carriers, the sale of ancillary products and services has revolutionised the aviation industry in many ways (I explained exactly what airline ancillary revenue management […]
What is Airline Ancillary Revenue Management?
This post was last updated on January 3rd, 2019 at 08:17 amAirlines are struggling to make a profit nowadays more than ever before. High taxes, landing fee, fines for delays, fuel costs amongst others are all contributing to airline profit margins being increasingly squeezed. This has stimulated the market to react by finding new and […]